Our Story

goodnight, good day

The Nigh Day started with a simple observation: the clothes we spend the most hours in are the ones we think about the least. Pajamas get worn from the first coffee at 07.00 until the lights go out at midnight — on slow mornings, through long afternoons at home, and into the wind-down — yet most of them are an afterthought.

So we decided to make sleepwear worth thinking about. We are a small independent label based in Jakarta. Our sets are cut relaxed, sewn from soft, breathable fabrics that are garment-washed before they reach you, with nothing that digs, pinches, or rides up. Clothes for sleeping in, and for every unhurried hour around it.

What we believe

• Comfort is not casual. A good set should feel considered — in the fabric, the cut, and the stitching.
• Few, but good. We release small, seasonal collections instead of chasing volume.
• Honest at every step. Real prices in Rupiah, real courier rates, and policies we actually keep.

The name

“Nigh” is an old word for near. The Nigh Day is the day that is almost here — the night before it, and everything you wear while you wait for it. For nights that feel like days.

Thank you for being here at the beginning. If you have thoughts on what we should make next, our inbox is open.